71% adoption

Speeding up sales readiness with AI

First release: May 2025 (1 week design sprint)

Platform: Similarweb Sales Intelligence Solution

Iterations and improvements: May 2025- ongoing

Results First

The Bottom Line

Rapid Delivery:
Designed in 1 week; launched in under 2 months.

Workflow Integration:
Embedded into Google Calendar, ensuring insights are accessible without leaving their native scheduling flow.

Data-Led Growth:
Refined via A/B testing, CS feedback, user interviews, and product event analytics.

User impact:
Moved users from manual data mining to "Insight-First" prep, slashing research time.

STRATEGIC MEETING READINESS

The challenge

Similarweb provides world-class data, but for a salesperson, "more data" often translates to "more work." My task was to design an AI Agent that synthesizes complex sales intelligence into a strategic meeting advantage—instantly.

The Hybrid Approach

Strategic research

To position this agent at the forefront of the 2025 AI landscape, I conducted a rapid audit of dominant AI players to identify emerging patterns that users now find intuitive. We opted for a hybrid architecture that balances the flexibility of free-text chat with the structured efficiency of "closed-selection" controllers.

The goal

Minimize "blank page syndrome" by guiding users toward high-value queries without restricting their curiosity

The outcome

A sequenced flow using structured prompt-builders for high-quality initial output, followed by a free-chat interface for deeper exploration

BEHAVIORAL INTEGRATION

Iterative improvement & workflow expansion

Iterative improvement
& workflow expansion

I focused on streamlining the interface and enhancing the product’s reach by embedding intelligence directly into existing user habit loops.

Information density

Redesigned dense AI briefs into collapsible sections to enable rapid scanning while preserving access to granular data.

Google calendar integration

The system detects external participants and auto-suggests a brief directly within the calendar invite to ensure instant readiness.

My Reflection

Choreographing intent

In the age of AI, the designer’s role is shifting from "drawing screens" to "choreographing logic." Success in this project wasn’t found in the pixels alone, but in how we narrowed the gap between a user’s intent and the system's output. By balancing human control with algorithmic power, we turned a data-heavy platform into a lean, intuitive sales partner.